{"id":26409,"date":"2023-11-06T11:00:54","date_gmt":"2023-11-06T10:00:54","guid":{"rendered":"https:\/\/www.jds.fr\/blog\/?p=26409"},"modified":"2024-06-17T16:45:05","modified_gmt":"2024-06-17T14:45:05","slug":"quest-ce-que-le-seo-comment-loptimiser","status":"publish","type":"post","link":"https:\/\/www.jds.fr\/blog\/quest-ce-que-le-seo-comment-loptimiser\/","title":{"rendered":"Qu&#8217;est-ce que le SEO ? Comment l&#8217;optimiser ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Qu&#8217;est-ce que le SEO ? Comment l&#8217;optimiser ?<\/h2>\n\n\n\n<p><strong>SEO<\/strong>, <strong>Search Engine Optimization<\/strong> ou <strong>r\u00e9f\u00e9rencement naturel<\/strong> : on en a tous d\u00e9j\u00e0 entendu parler, mais qu\u2019est-ce que r\u00e9ellement le r\u00e9f\u00e9rencement ? <\/p>\n\n\n\n<p>Et surtout, pourquoi l\u2019optimiser ?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>SEO est l\u2019acronyme de Search Engine Optimization, en fran\u00e7ais \u00ab optimisation pour les moteurs de recherche \u00bb. <\/p><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p>Le SEO d\u00e9signe en effet les diff\u00e9rentes techniques visant \u00e0 am\u00e9liorer le <strong>positionnement <\/strong>d\u2019un site internet sur les pages de r\u00e9sultat des moteurs de recherche (SERP) tels que Google, Bing ou encore Yahoo ; Google \u00e9tant le leader mondial (92% de parts de march\u00e9 selon StatCounter).<\/p>\n\n\n\n<p>Le but de toute personne qui cherche \u00e0 optimiser son r\u00e9f\u00e9rencement naturel est que son site web ou sa page web apparaisse dans les premiers r\u00e9sultats lors de la recherche des mots-cl\u00e9s choisis.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/www.jds.fr\/blog\/wp-content\/uploads\/2021\/04\/undraw_To_do_re_jaef-1024x588.png\" alt=\"\" class=\"wp-image-26423\" width=\"384\" height=\"220\" srcset=\"https:\/\/www.jds.fr\/blog\/wp-content\/uploads\/2021\/04\/undraw_To_do_re_jaef-1024x588.png 1024w, https:\/\/www.jds.fr\/blog\/wp-content\/uploads\/2021\/04\/undraw_To_do_re_jaef-300x172.png 300w, https:\/\/www.jds.fr\/blog\/wp-content\/uploads\/2021\/04\/undraw_To_do_re_jaef-768x441.png 768w, https:\/\/www.jds.fr\/blog\/wp-content\/uploads\/2021\/04\/undraw_To_do_re_jaef.png 1172w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi l\u2019optimiser ?<\/strong><\/h2>\n\n\n\n<p>Pour atteindre le haut de la page des r\u00e9sultats des moteurs de recherche, il y a deux solutions : la <strong>publicit\u00e9 sur les mots-cl\u00e9s<\/strong> (SEA : Search Engine Advertising) et <strong>l\u2019optimisation de vos pages<\/strong> \u00e0 l\u2019aide de techniques SEO.<\/p>\n\n\n\n<p>Lorsque l&#8217;on parle de r\u00e9f\u00e9rencement naturel, il s\u2019agit de techniques non payantes. En appliquant quelques astuces, on augmente la visibilit\u00e9 du site et le taux de conversion des visiteurs. Ces techniques sont simples \u00e0 mettre en place et efficaces pour g\u00e9n\u00e9rer plus de trafic sur votre site internet. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est-ce que le SEO ? Comment l&#8217;optimiser ? SEO, Search Engine Optimization ou r\u00e9f\u00e9rencement naturel : on en a tous&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":{"0":"post-26409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-conseils-organisateurs"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est-ce que le SEO ? 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